May 06, 2002

May 22, 2002, New York City . . . Dia Art Foundation announces the reactivation of Times Square, a sound artwork by American artist Max Neuhaus. Located on the triangular pedestrian island at Broadway between 45th and 46th Streets in New York City, Times Square was originally installed at this site from 1977 to 1992. Over the past year, a group made up of some of the largest businesses and builders in the Times Square area, the Times Square Street Business Improvement District (BID), and Christine Burgin collaborated with MTA Arts for Transit and Dia to reinstate the project. Visitors, local residents, and those who work in Times Square may experience the artwork 24 hours a day, seven days a week.

Max Neuhaus's Times Square is an invisible, unmarked block of sound at the north end of the pedestrian island. A rich harmonic sound texture emerges from a large underground vault covered by a grating.

Commenting on artwork, Neuhaus has said, "For those who find and accept the work's anomaly, the island becomes a different place, separate, but including its surroundings. People, having no way of knowing that it has been deliberately made, usually claim the work as a place of their own discovering."

Michael Govan, Director, Dia, said, "Although invisible and intentionally anonymous, the subtle but palpable sonic resonance of Neuhaus's invention made it a landmark of public art. To restore it is a gift not only to the Times Square neighborhood and the city of New York, but also to art history."

Tim Tompkins, President, Times Square BID, said, "We are very excited to have this distinctive artwork brought back to renewed life in Times Square. It is great not only because it was designed specifically for Times Square, but also because its unconventional nature fits with the energy, diversity and edge of Times Square. We hope many of the 30 million people who visit the area each year, as well as those who live and work there, will have the opportunity to experience it for themselves."

Max Neuhaus
Max Neuhaus has worked in the fields of contemporary art and music for more than 40 years. He is credited with being the first to extend sound as a primary medium into the field of contemporary art. His work has been exhibited internationally in museums and galleries, including exhibitions at the Museum of Modern Art, New York; Whitney Museum of American Art, New York; Musée d'art moderne de la ville de Paris; and the Kunsthalle, Bern. It has also been included in Documenta VI (1977) and IX (1992), Kassel, and the Venice Biennale (1999). Several of Neuhaus's sound works are permanently installed in public venues in Europe. Times Square is Neuhaus's only public installation currently active in the United States.

Related Programs
Dr. Ulrich Loock, art historian and former director of the Kunsthalle, Bern, will give a lecture at Dia on Max Neuhaus's Times Square, at 6:30 pm on Thursday, October 3, 2002. Dia's Chelsea exhibition facility is located at 548 West 22nd Street.

Project Support
The project to reinstate Max Neuhaus's Times Square in 2002 was directed by Christine Burgin and sponsored by the Times Square BID in collaboration with MTA Arts for Transit. It was made possible through the generous help and financial support of the following residents of Times Square: Bertelsmann, Inc.; Condé Nast; Forest City Ratner Companies; New York Marriott Marquis; The New York Times Company, Inc.; and The Rudin Family.

In 1977, the first installation of the work in 1977 was realized with the cooperation of MTA New York City Transit and Sidney J. Frigand, and funding was provided by the National Endowment for the Arts and other donors.

Dia Art Foundation
Founded in 1974, Dia Art Foundation plays a vital and singular role among visual arts institutions nationally and internationally by initiating, supporting, presenting, and preserving art projects, and by serving as a primary locus for interdisciplinary art and criticism.

Dia presents a program of exhibitions at Dia Center for the Arts in Chelsea, New York City. Supplementary programming at Dia Center for the Arts includes artists' projects for the web, lectures, poetry readings, film and video screenings, performances, scholarly research and publications, symposia, and an arts education program that serves area students. For more information about Dia Center for the Arts please visit our website at

Dia is currently constructing a new museum in Beacon, New York, sixty miles north of New York City, to house its permanent collection. The museum in Beacon will open in May 2003.

Times Square Business Improvement District
Since its creation in 1992, the Times Square BID has worked aggressively to make the neighborhood cleaner, safer and friendlier for all who visit, live and work in Times Square. Supported by the area's more than 400 property owners, the BID provides a full range of supplementary sanitation, security, and tourism services, promotion for the area, advocacy for the interests of the local businesses, information to enhance economic development and public improvements. Learn more about the BID and Times Square at

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For additional information or materials contact:
Press Department, Dia Art Foundation, or 212 293 5518

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